Seventy-Two Percent of Americans Say They can Predict a Person's Interior Home Design by Looking at Their Wardrobe

 

CHICAGO, July 19, 2018 /NYI/ -- Personal styling service, Trunk Club, and CB2, the modern consumer's destination for apartment, home and office, have teamed up to celebrate all things style – from closet to couch cushions.

 

The content collaboration is based on a theory: that personal style extends beyond the clothes you wear or the shoes you buy, and is reflected in the environments in which you live.  To explore this concept, the brands conducted a nationwide survey to understand the connection between dressing and decorating.  

"We are excited to explore a deeper conversation about style and how it influences your everyday life," said Linda Bartman, Chief Operating Officer at Trunk Club.  "Our service inspires and empowers our customers to feel confident in their clothing, and this research shows the connection between what we wear everyday and how we style our home."

The survey sampled 2,000 consumers in the US. Some key findings include:

Self expression is what drives our brand most here at CB2, and we're excited to continue inspiring creativity amongst consumers through our collaboration with Trunk Club," said Samie Barr, VP of Marketing at CB2.  

 

Beyond the survey, the brands will launch a seasonal cross-channel marketing campaign showcasing CB2 and Trunk Club trends throughout the year, from how people can apply seasonal fashion trends to their home design and vice versa. Part of this campaign will feature a Trunk Club and CB2 sponsored sweepstakes featuring a $500 gift card to each brand.

Trunk Club members can also experience the partnership first-hand by visiting Trunk Club Chicago Clubhouse where CB2 has created a permanent installation. The CB2 fitting room and lounge space will be updated seasonally to match both fashion and home trends.  

About Trunk Club
Trunk Club, which is a Nordstrom company, is a Chicago-based personalized styling service for men and women, offering both online and in-person styling options. Shoppers can visit Trunk Club's Clubhouses in Boston, Chicago, Dallas, Los Angeles, New York City, Washington D.C., for an in-person styling session or custom fitting for any occasion. For those who prefer an at-home experience, Trunk Club offers a virtual styling option, where a personal stylist sends a curated Trunk of clothing to their home based on the customer's style, fit, and lifestyle preferences. Trunk Club offers everything from weekend casual clothing to formal wear. For more information, visit TrunkClub.com.

About CB2
Founded in 2000 and headquartered in Chicago, CB2 offers stylish home essentials and versatile decor to create environments that complement every lifestyle. From furniture to barware and unexpected accessories, CB2 is an eclectic mix of sophistication and fun for the modern home. For more information, visit www.cb2.com.

Methodological note: This Trunk Club/CB2 survey was conducted using the online survey platform Pollfish, and compiled by DKC Analytics, a division of DKC Public Affairs and Government Relations. The nationwide sample of 2,000 individuals in the United States was surveyed on April 2628, 2018. The margin of error is 2.23% and no additional weighting was done to the initial sample. Pollfish's survey platform delivers online surveys globally through mobile apps and the mobile web along with the desktop web.

SOURCE Trunk Club