Pacsun and Anna Sitar Debut Swim Collection Inspired by Midwest Summers

Reflecting on the inspiration behind her new collection, Anna shares, "My first collection was inspired by the sunrise and sunset of the California Coast, somewhere I have grown to love unconditionally. For this collection, I wanted to return to my roots. When we knew this drop would be in August, the first thing that came to mind was how much I would have loved these suits in Michigan during that season while I lived there. The lakes would be warm from two full months of sunshine, and we'd be planning getaways to go camping, floating down the river, and climbing the sand dunes. The inspiration built itself once I knew exactly where I could see myself wearing a perfect, Midwest summer collection." Anna carried forward key elements from the first drop that resonated with her audience, including popular styles and colors, including ombre, ribbed lettuce edges, bralette tops, and tie side bottoms, Anna's new collection also offers fresh colors and prints, including yellow, green, florals, as well as eco suits with more sustainably sourced materials, aligning with her commitment to sustainability. The swimsuits are available in sizes XXS - XXL, and prices range $26.95 to $32.95 for separates and $49.95 for the onepiece.

Choosing Michigan as the shoot location was a natural decision for Anna since it's home to her. The setting allowed her to paint the story of where she pictured herself in the suits and capture content that mirrored the color scheme and style, including the lake, pier, lighthouses, and ice cream shops. Collaborating with Pacsun has been a dream come true for Anna. "It has been such a blessing to work with such a powerhouse of a brand like Pacsun. They not only produce affordable, quality suits but have a wonderful infrastructure for someone like me who has dreamed of creating swimsuits. They have so much experience to help me bring my dreams to life."