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KARL LAGERFELD and supermodel Cara Delevingne launch the "CARA LOVES KARL" co-branded capsule series


SHANGHAI, Sept. 8, 2022 /PRNewswire/ -- On September 8, 2022, KARL LAGERFELD, a well-known French fashion brand, released the "CARA LOVES KARL" co-brand capsule collection, designed by the brand in collaboration with well-known actor, supermodel and activist Cara Delevingne. In a distinctively neutral style, the collection pays tribute to the deep friendship between the founders, Karl Lagerfeld, and Cara, as well as the shared philosophy and passion that runs through them: infinite creativity, pioneering ideas, straightforward sincerity, and pure self.

As the brand's largest collaboration to date, the "CARA LOVES KARL" co-branded capsule series will launch a series of ingenious launch events around the world, highlighting the profound significance of this co-branded series to further inspire the fashion inspiration of the entire KARL community. In addition, the brand's first Avatar avatar, based on Karl and Cara, will make its debut on social media and showcase their digital avatars in the virtual park through an immersive 3D advertising campaign, creating a digital precedent in the fashion industry and consolidating KARL LAGERFELD's brand position as a pioneer in digital innovation. The campaign will also light up the surreal naked-eye 3D giant screen in New York's Times Square on September 10, providing an unparalleled visual experience.

Cara said: "I am very proud to have co-created this collection with the talented team of KARL LAGERFELD. Karl used to have had an extremely important impact on my life and still does. I am honored to have his name on this series. We adhere to the concept of sustainable genderlessness, and I'm sure Karl will be very proud of it, and I think he will even choose one or two of them as his daily personal clothes. I can't wait to see people wearing the work we create." Mr. Pier Paolo, CEO of KARL LAGERFELD, said: "It is invaluable to witness the love Karl and Cara have for each other and the relationship of trust they have built. This is our most important brand collaboration to date, embodying the values that Karl and Cara share, especially the courage they both show to be true to themselves. The collection reflects the core values of our brand and underscores our ongoing focus on sustainability, creative storytelling and self-expression, which means a lot to us."

With a changeable style of clothing as its core style, the co-branded capsule collection can create a variety of modern looks with just one piece, and no matter how you define yourself, you can enjoy unlimited self-expression. Classic cuts played a key role throughout the design process, as seen in suits, shirts, and tuxedo blazers. While variability is an essential element of the collection, the coat and signature white shirt have been reimagined as a two-in-one piece, with detachable details, additional accessories or a two-sided wear. The series is made of high-quality materials that are more sustainable and minimize the impact on the environment. Mr. Hun Kim, Brand Design Director at KARL LAGERFELD, said: "Karl always says that everyone should wear their favorite clothes and mix and match them in their own way, and the 'CARA LOVES KARL' collection shows the concept that clothing does not need to be gendered. Our design collaboration with Cara went very smoothly and enjoyably, she shared her stories and ideas, and we got a lot of inspiration from it. We share a highly consistent vision that for all, clothing should build its self-confidence, give respect to the earth, and at the same time be pleasing to the eye and glorious."

In addition, the KARL LAGERFELD brand will open a number of "CARA LOVES KARL" themed pop-up stores around the world, which will be present in Milan (Alessandro Manzoni Street), Los Angeles (Grove Mall) and New York (Worcester Street). The co-branded capsule collection is specially located at Galeries Lafayette de Paris on the Champs Elysées, which presents a compelling digital advertising campaign in its iconic atrium. The "CARA LOVES KARL" themed pop-up store will also land at Galeries Lafayette Department Store in Shanghai on September 22, bringing a pioneering and avant-garde fashion experience to Chinese consumers.