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NEW YORK, NY – September 9, 2022 -NYI- The 12th Annual Rookie USA Fashion Show presented by Haddad Brands took place last night in New York City as part of New York Fashion Week at Fashion on Fifth. The exclusive event was a sought-after celebration of childrenswear with many celebrities and supporters in attendance. Some of the world’s most fashionable celebrity kids and influencers walked the runway in the latest looks and must-have gear including apparel, accessories, and footwear from top international brands including Levi’s®, Converse, Jordan, Hurley, and Nike.

The show benefitted the foundation of global artist, actor, fashion designer and philanthropist Maluma. His foundation El Arte De Los Sueños is based in his hometown of Medellin, Colombia, and its mission is to mentor and coach adolescents in vulnerable situations through the art of the urban genre in music. The focus is to become a bridge between art and dreams through the different levels of art development - creating a song, composition, percussion, dance, and creative art. Maluma’s sister Manuela Londono Arias, who runs the foundation along with the support of their parents Luis Londono, and Marlli Arias were on hand to host the event.

“We are so proud of all the children who came out tonight to strut the catwalk. We’re very proud of how they all rocked the runway with their parents there supporting and cheering them on. And we are proud to partner with our very first Latin charity, Maluma’s El Arte De Los Suenos,” says Fran Boller, SVP Marketing for Haddad Brands.

This year is the first time that the Rookie USA Fashion Show partnered with a musician and Latin artist. The event was also hosted by New York’s very own Laura Stylez from Hot 97. Performances were presented by R&B Artist Samaria and the local music & arts group Brooklyn UnitedDJ Sophia Rocks provided the soundtrack to the catwalk. Celebrity attendees sitting front row included Marcus Jordan, Sterling Shepard, Obi Toppin, Chanel Iman, Yudy Arias, Rip Hamilton, Emmanuel Sanders, CC Sabathia, Victor Cruz, Carlos Beltran, Chris Johnson, Tiki Barber, Adam “Pacman” Jones, Kemba Walker, Fabolous & Emily B, DJ Camilo, Robinson Cano, Jenni “Jwoww” Farley, Peter Quillin, Daz Dillinger, Molly Ringwald, Dascha Polanco, Hot 97’s Laura Stylez, Influencer Melanie White, and many more.

Celebrity Kids, Influencers and Designers That Took The Stage
Apollo and Romeo, nephews of Maluma and sons of Yudy Arias
NFL star Sterling Shepard’s daughters. Cali and Cassie
NFL star Victor Cruz’s daughter, Kennedy
NFL star Emmanuel Sanders’ children, Princeton and Zoie
NFL star Chris Johnson’s children, Chris, Kaden, and Honey
NFL star Tiki Barber’s daughters, Brooklyn and Teagan
NFL star Adam “Pacman” Jones’ children, Triniti and Adam
NFL star Brandon Flowers’ children, Brynn and Bain
MLB star Derek Jeter’s nephew, Jalen Jeter-Martin
MLB star Carlos Beltran’s daughters, Kiara and Ivana
MLB star Robinson Cano’s children, Galia & Robinson Jr Cano

MLB star Edwin Diaz’s son, Jahel Diaz
NBA star Rip Hamilton’s children, Peyton and Parker
NBA star Obi Toppin’s children, Daniel and Remi
Detroit Pistons star Kemba Walker’s niece, Kali
Fabolous and Emily B sons Johan and Jonas
The Real Host Adrienne Bailon nieces Jet Marie and Beau
Power 105’s DJ Envy’s children, London, Jaxson, and Brooklyn
Actor JB Smoove’s nephew, Anthony
Actress Molly Ringwald’s children, Adele and Roman
Actress Dascha Polanco’s son, Aryam
Child Actress, Caroline Valencia
Rapper Daz Dilinger’s son, Zylen
Reality Star Jenni “Jwoww” Farley’s children, Meilani and Greyson
Reality Star Guerdy Abraira’s son, Liam
Boxer Peter Quillin’s children, Joaquin, Valencia, and Lucia
Influencer Mel White’s daughter, Ann Drew
Influencer Yvette Garcia’s children, Kamilla and Mason
Hails, Influencer @Hails_World
Ava, Leah and Chase Clements, Influencers @Clementstwins & @Cut2thisChase
Aiden Garcia, Influencer @Aiden_J_Garcia
Red Little Missy, Influencer @Redlilmissy
Mia the Mini Diva, Influencer @Miatheminidiva

In October 2016, the global artist, actor, fashion designer and philanthropist, Maluma and his family felt it was the right moment to convert their gratitude towards life into concrete actions that will allow others to have opportunities through art. And, develop a project based on respecting life, overcoming adversity, happiness, and creativity. This is how the foundation called El Arte de los Sueños (Art of Dream) was officially born.  The foundation’s mission is to mentor and coach adolescents in vulnerable situations through the art of the urban genre in music. The focus is to become a bridge between art and dreams through the different levels of art development - Creating a song, composition, percussion, dance, and creative art. 320 dreamers have been part of the foundation since 2017 from the following communities in the City of Medellín, Colombia within in six municipalities: La Estrella, Bello, El Retiro, Santa Bárbara, Sopetrán, San Pedro de los Milagros and Medellín. And, in Colombia, the foundation has made donations to three capital cities: Mocoa, Cartagena, San Andrés and Providencia. For more information on the foundation, please visit: https://elartedelossuenos.com