SANTA BARBARA, CA (Oct. 25, 2023) – Southern California-based global lifestyle brand UGG® (a division of Deckers Brands [NYSE: DECK]) proudly launched Feel House is a multi-sensory community space dedicated to making self-expression comfortable for all. Initially introduced as a public relations concept in March 2022, Feel House returns this fall as consumer-facing retail pop-ups in Brooklyn, New York; Chengdu, China; and Seongsu-dong, Seoul, South Korea, so that UGG® consumers from around the globe can participate in the one of-a-kind experience. “UGG has always been an emotional brand because of the way it makes you feel,” said Anne Spangenberg, President of UGG® & Koolaburra by UGG® at Deckers Brands. “Through sensorial and interactive environments, our Feel House space is meant to strengthen the bond we have with our consumer.” “Feel House is dedicated to memorable store experiences that put the consumer first,” said Gerard Marceda, Sr. Director of Retail for North America. “We are proud to open the first Feel House pop-up in Brooklyn, New York and serve a new community.” The Brooklyn-based Feel House, which was curated and crafted in partnership with Matte Projects, puts a laser focus on community – both the local community where the store is located, and by tapping existing members of the UGG® family, including past partners to contribute to the space. UGG® partner and curator, critic, and author Kimberly Drew enlisted local artists to create custom work centered around the idea of “feeling.” Made exclusively for Feel House, Shawna X, Grace Miceli and Alicia Mersy’s pieces will be on display through January 2023. Shawna X created artwork representing an act of weaving and sorting through complexity to seek truth and healing, made with a mix of traditional, digital and AI mediums. Grace’s digitally illustrated comic features twelve rectangular panels designed to push her toward opening up and exploring her inner world