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Dream Vortex is the first opportunity for the GORJS Team Alpha artists to experiment and shape the direction of beauty in the metaverse through the DAO. Each unique piece of art is derived from their interpretation of a new era of beauty, building on the values of diversity, inclusion, creativity, and entertainment. Using the DAO's Treasury funds, the Team Alpha artists were paid an upfront stipend to work on their collections and will receive royalties on all primary and secondary sales. Additionally, all nine artists will retain full ownership of their unique avatar IP, which could be a game-changer and a significant shift in the creator economy approach for how artists secure equitable compensation and recognition.

"Dream Vortex fosters the idea that creative expression should not be limited to any one group and establishes a digital foundation for global creators and artists who can participate in the DAO," said Yann Joffredo, Global Brand President of NYX Cosmetics. "At NYX Professional Makeup, we're championing our community to define the future of beauty and lead the cultural conversation around what digital makeup artistry will be in Web3, the metaverse and beyond." The GORJS Dream Vortex launch consists of a multi-phased approach, allowing the FKWME Pass Holders a guaranteed airdrop following the sale. The first phase will be allocated for members who earned GORJS 'crowns' – NFT badges that the community can obtain by engaging in quests within GORJS – and will guarantee their mint on OpenSea. The second and third phases are attributed to the allowlist and waitlist members, followed by the fourth phase for general sale on OpenSea as well. The collection creates an engaging experience for buyers because to reveal their unique NFT, members will have to burn their NFT pass to reveal the artwork and traits after they have minted. Once their avatar is revealed owners can use the GORJS crowns they received from engaging with the community to unlock utilities tied to avatar traits. This engagement-based mechanism will drive the community's growth and heighten the anticipation for their revealed artwork.