Neiman Marcus' Fall Campaign Celebrates the 30th Anniversary of The Art of Fashion®

For three decades, The Art of Fashion® has championed those who approach style with an artful touch. Blending the creative excellence of the world's most sought-after fashion designers with the fine art of photography, the tradition exemplifies Neiman Marcus' distinct position in the luxury landscape. Over the years, the luxury retailer has elegantly captured the best of the season's collections in partnership with legendary photographers including Richard Avedon, Helmut Newton, and Lillian Bassman, among others. Mitchell's inimitable talent is a valuable addition to this legacy. "Neiman Marcus has an indisputable history of collaborating with the greatest creative talents and we are thrilled that Tyler Mitchell has joined us this season to mark the next phase of The Art of Fashion®," said Nabil Aliffi, Chief Brand Officer, Neiman Marcus. "An homage to the personal style of our clients, the campaign celebrates cinematic world-making articulated through our curated product assortment."

The campaign stars six individuals whose creative pursuits embody the retailer's ethos, In Pursuit of the Extraordinary. Award-winning actors turned breakout style stars Ayo Edebiri and Colman Domingo headline a cast that includes influential journalist Amy Fine Collins, model and content creator Alex Consani, model Roberto Sipos, and longtime client Alexis Stiles. Mitchell's work explores this season's fashion within a dreamlike setting reminiscent of a timeless Neiman Marcus store. This evocative backdrop was designed by production designer Poppy Bartlett in collaboration with Mitchell. The campaign kicks off with the short film, Extraordinary Pursuits, that debuted exclusively on the brand's digital channels including neimanmarcus.com. The site and app include a full campaign takeover with imagery by Mitchell and corresponding editorial stories.